Identifying The Best Time To Post On Instagram

In 2024, pinpointing the optimal posting times on Instagram for your brand or industry is key to maximizing visibility and engagement.

This guide is designed to navigate users through this crucial aspect. Posting at the right time amplifies visibility, a vital component for businesses and individuals aiming to expand their audience. It also bolsters user engagement, nurturing a deeper bond between the content creator and their engaged followers.

Furthermore, these insights are invaluable for strategic digital marketing, empowering content creators to maximize their impact and engagement. Keep an eye out as we reveal the best times to post on Instagram in 2024.

The Best time to post on Instagram

Generally, the prime window for posting on Instagram is between 9 and 10 am on Wednesdays. This time slot has proven to be the most effective for capturing your audience’s attention and maximizing engagement.

Monday to Friday:

7 am – 9 am: During the morning commute, when people are starting their day and checking their feeds.  

12 pm – 2 pm: Lunch hours, a peak time when users take a break to scroll through updates.  

5 pm – 6 pm: The end of the workday, a prime moment as people unwind and catch up on social media.  

9 pm – 11 pm: Bedtime scrolling, when users relax and engage with content before sleep.

Saturday & Sunday:

9 am to 11 am: A vibrant window for engagement, capturing the attention of early risers and mid-morning browsers.  

2 pm to 5 pm: An active period, perfect for reaching users during their afternoon lull and just before they wrap up their day.  

The prime day for posting on Instagram: Wednesdays, when engagement peaks and your content stands the best chance of being seen.  

The least favorable day to post on Instagram: Mondays, when engagement tends to be lower as users ease into their week.

When is the best time to post on Instagram?

Determining the optimal time to post on Instagram for each day of the week can be challenging. Various factors come into play, such as your target audience, geographic location, cultural events, and more.

However, we’ve compiled some data-driven recommendations below:

Best time to post on Instagram on Monday:

The ideal time to post on Instagram on Mondays is between 12 pm and 2 pm. It appears that on Mondays, most people are concentrated on their work and become more active on social media, including Instagram, during their lunch break.

Best time to post on Instagram on Tuesday:

On Tuesdays, the optimal posting time shifts to the early morning, from 8 am to 10 am, as users are commuting to work. Having moved past the Monday blues, individuals are generally less stressed and have more leisure time to engage with content.

Best time to post on Instagram on Wednesday:

Fascinatingly, Wednesday stands out as the day with the highest user activity, particularly later in the morning around 11 am. You may also observe increased engagement during working hours as people begin to feel the fatigue of the week setting in.

Best time to post on Instagram on Thursday:

Echoing Mondays, the prime time to post on Thursdays is during lunch breaks, from 12 pm to 2 pm, when most of your target audience is likely to be active. Nonetheless, it’s essential to consider factors such as industry and age demographics for optimal engagement.

Best time to post on Instagram on Friday:

On Fridays, unlike other weekdays, it’s advisable to post later in the afternoon, from around 4 pm to 7 pm. Users are more likely to be online as they wrap up their workweek and begin to unwind for the weekend.

Best time to post on Instagram on Saturday:

On Saturdays, it may seem counterintuitive, but posting early in the morning could be the key to higher engagement! Between the window of 10 am to 1 pm, around lunchtime, your posts are more likely to capture attention. As people tend to sleep in or have slower mornings, they are more likely to be scrolling through Instagram during this time.

Best time to post on Instagram on Sunday:

The ideal time to post on Instagram on Sundays is in the evening, from 5 pm to 7 pm. This is when users are winding down and preparing for the upcoming week, making it a prime time for engagement as they’re likely spending their evening relaxing at home.

Best time to post Reels on Instagram

Each type of content on Instagram has its unique purpose, and it’s essential to recognize that not all content will perform well at the same time. Specifically for Instagram Reels, timing your post can significantly impact engagement levels.

Based on data analysis, we’ve found that the optimal times to post Instagram Reels are during lunch hours from 11 am to 2 pm, and in the evenings after 6 pm. However, it’s important to note that these times may vary depending on your specific target audience. Utilizing tools like Hopper HQ can be beneficial in this regard.

By examining your Instagram Insights, you can gain a more personalized understanding of when your followers are most active and engaged. Remember, consistency in posting and the quality of your content are also key factors in the success of your Reels.

Best time to post Stories on Instagram

Instagram Stories is a highly popular content format on the platform, offering a dynamic way to keep your followers engaged with your latest activities or to serve as reminders for events and promotions.

Like Instagram Reels, the optimal time to post Stories is during lunch breaks, from 11 am to 2 pm. Additionally, posting on weekends or Fridays can be advantageous, as users tend to be more active on the app and show increased interest in what their network is sharing.

It’s important to note that the effectiveness of Stories can differ based on whether your profile represents an individual or a brand. Individuals may find more success with weekend posts, while brands might experience different engagement patterns.

Read Also: Disabling Vanish Mode On Instagram

How to find when to post on Instagram

Determining the best time to post on Instagram can be achieved through two main approaches: utilizing the Instagram app itself or employing a social media management tool like Hopper HQ:

1) Using the Instagram app:

Instagram offers insights into the optimal posting times, but you’ll need a business or creator account to access this information.

– Open the Instagram app and navigate to your profile.

– Tap on the hamburger icon (three horizontal lines) and select “Insights.”

– Choose the “Total Followers” option and scroll down.

– At the bottom of the screen, you should see a graph displaying the activity of your followers.

While Instagram does offer a graph to indicate the best times to post, it lacks detailed information. For instance, you won’t be able to see the exact number of users active during each time frame; you’ll only know that it’s considered a peak time.

2) Using Hopper HQ:

Hopper HQ is designed to determine the optimal posting times on Instagram tailored to you and your audience, based on follower activity and engagement levels.

By linking your Business Instagram account to Hopper HQ, the tool analyzes your followers’ activity patterns, providing insights into when your followers are most active during each day of the week.

Here’s how it works:

To get started with Hopper HQ, create an account and link your Instagram and Facebook profiles. Once everything is configured, navigate to your Instagram analytics within Hopper HQ. Select the “Best Time to Post” tab, and you’ll be presented with a table similar to the one shown below, highlighting your optimal posting times.

In this table, you’ll find a personalized schedule indicating the best times to post on your Instagram account. You can adjust the toggle to see when the least or most number of your followers are online.

Hopper HQ also offers additional detailed analytics to enhance your understanding of what to post and when. The analytics take into account your posting history, noting the day and hour of each post. It then examines the engagement (total likes and comments) for each post at each hour and divides it by the total number of posts in that time frame.

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